Thursday, 17 April 2014

What is SEO Copywriting?

SEO  Copywriting  is  the  technique  of  writing  the  viewable  text  on  a  web  page  in  such  a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

As well as the viewable text, SEO Copywriting usually optimizes other  on-page elements for  the  targeted search  terms.  These  include  the  Title,  Description  and  Keywords  tags, headings and alt text.

The idea behind SEO Copywriting is that search engines want genuine content pages and
not additional pages (often called "doorway pages") that are created for the sole purpose
of achieving high rankings

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