SEO Tactics and Methods

SEO techniques are classified into two broad categories:
1.  Techniques that search engines recommend as part of good design referred to as
     White Hat SEO, and
2.  Techniques  that  search  engines  do  not  approve  and  attempt  to  minimize  the
     effect of referred to as Black Hat or spamdexing.

White Hat SEO

An SEO tactic, technique or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's guidelines.
• If it does not involves any deception.
• It  ensures  that  the  content  a  search  engine  indexes  and  subsequently  ranks  is the same content a user will see.
• It ensures that a Web Page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• It ensures the useful content available on the web pages

Always  follow  a  White  Hat  SEO  tactic  and  don't  try  to  fool  your  site  visitors.  Be  honest
and definitely you will get something more.
Next chapter onward we will put light on White Hap SEO techniques. The WHST are very
simple and can be done without investing much cost.

Black Hat or Spamdexing

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows
the followings

• Try  to  improve  rankings  that  are  disapproved  of  by  the  search  engines  and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the Search Engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using  Hidden  or  invisible  text  or  with  the  page  background  color,  using  a  tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
• Calculated  placement  of  keywords  within  a  page  to  raise  the  keyword  count, variety, and density of the page. This is called Keyword stuffing .
• Creating  low-quality  web  pages  that  contain  very  little  content  but  are  instead stuffed  with  very  similar  key  words  and  phrases.  These  pages  are called Doorway or Gateway Pages
• Mirror  web  sites  by  hosting  multiple  web  sites  all  with  conceptually  similar content but using different URLs.
• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away  to adopt any of the above Black Hat tactic to improve the rank of your site.  Search engines  are  smart  enough  to  identify  all  the  above  proprieties  of  your  site and ultimately you are not going to get anything.