SITE UNDER MAINTENANCE

SEO Website Domain

When you start thinking of doing a business through internet, first thing which
you  think  about  is  your  web  site  domain  name.  Before  you  choose  a  domain  name  you
should consider the followings

• Who would be your target audience?
• What you intend to sell to them. Is it a tangible item or just text content?
• What will make your business idea unique or different than everything else that is already on the market?

Many people think it is important to have keywords in a domain. Keywords in the domain
name are usually important, but it usually can be done while keeping the domain  name
short, memorable, and free of hyphens.

Using keywords in your domain name give you a strong competitive advantage over your
competitors. Having your keywords in your domain name can increase click through rates
on search engine listings and paid ads as well as make it easier to Using your keywords
in get keyword rich descriptive inbound links.

Avoid buying long, and confusing domain names. May people separate the words in their
domain names using either  dashes or hyphen. In the past the domain name itself was a
significant ranking factor but now search engines have advanced it is not very significant
factor anymore.

Keep  two  to  three  words  in  your  domain name  it  will  be  more  memorable.  Some of  the
most  memorable  websites  do  a  great  job  of  branding  by  creating  their  own  word.  Few
examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...
You should be able to say it over the telephone once and the other person should know
how to spell it and they should be able to guess about what you sell.

Guru Mantra

Finally, you should be able to answer yourself for the following questions:

• Why do you want to build your website? Why should people buy off your site and not from other site? What makes you different from others?
• Who are your target audience and what you intend to sell to them?
• List 5  -  10  websites  which you thing, they are they amazing.  Now think why  are they amazing?
• Create 5 different domain names. Make at least 1 of them funny. Tell them to a half  dozen  people and  see which  ones  are  the  most  memorable. You  will  get more honest feedback if the people do not know you well.
• Buy  your  domain  name  which  is  more  catchy,  memorable  and  relevant  to  your business.

SEO Tactics and Methods

SEO techniques are classified into two broad categories:
1.  Techniques that search engines recommend as part of good design referred to as
     White Hat SEO, and
2.  Techniques  that  search  engines  do  not  approve  and  attempt  to  minimize  the
     effect of referred to as Black Hat or spamdexing.

White Hat SEO

An SEO tactic, technique or method is considered as White Hat if it follows the followings

• If it conforms to the search engine's guidelines.
• If it does not involves any deception.
• It  ensures  that  the  content  a  search  engine  indexes  and  subsequently  ranks  is the same content a user will see.
• It ensures that a Web Page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• It ensures the useful content available on the web pages

Always  follow  a  White  Hat  SEO  tactic  and  don't  try  to  fool  your  site  visitors.  Be  honest
and definitely you will get something more.
Next chapter onward we will put light on White Hap SEO techniques. The WHST are very
simple and can be done without investing much cost.

Black Hat or Spamdexing

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows
the followings

• Try  to  improve  rankings  that  are  disapproved  of  by  the  search  engines  and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the Search Engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using  Hidden  or  invisible  text  or  with  the  page  background  color,  using  a  tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
• Calculated  placement  of  keywords  within  a  page  to  raise  the  keyword  count, variety, and density of the page. This is called Keyword stuffing .
• Creating  low-quality  web  pages  that  contain  very  little  content  but  are  instead stuffed  with  very  similar  key  words  and  phrases.  These  pages  are called Doorway or Gateway Pages
• Mirror  web  sites  by  hosting  multiple  web  sites  all  with  conceptually  similar content but using different URLs.
• Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away  to adopt any of the above Black Hat tactic to improve the rank of your site.  Search engines  are  smart  enough  to  identify  all  the  above  proprieties  of  your  site and ultimately you are not going to get anything. 

What is on- page and off-page SEO?

Conceptually, there are two ways of doing SEO

• On-Page  SEO-  This  includes  providing  good  content,  good  keywords  selection,putting keywords on correct places, giving appropriate title to every page etc.

• Off-Page  SEO -  This  includes  link  building,  increasing  link  popularity  by submitting in open directories, search engines, link exchange etc.

What is Search Engine Rank?

When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web  page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.
SEO is the process of designing and developing a web site to attend a high rank in search engine results.

What is SEO Copywriting?

SEO  Copywriting  is  the  technique  of  writing  the  viewable  text  on  a  web  page  in  such  a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

As well as the viewable text, SEO Copywriting usually optimizes other  on-page elements for  the  targeted search  terms.  These  include  the  Title,  Description  and  Keywords  tags, headings and alt text.

The idea behind SEO Copywriting is that search engines want genuine content pages and
not additional pages (often called "doorway pages") that are created for the sole purpose
of achieving high rankings

What is SEO?

sEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.

SEO  is  sometimes  also  called  SEO  copyrighting  because  most  of  the  techniques that are used to promote sites in search engines deal with text.

• SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site for Search Engines.
• SEO is the process of designing and developing a web site to rank well in search engine results.
• SEO is to improve the volume and quality of traffic to a web site from search engines.
• SEO is a subset of search engine marketing.
• SEO is the art of ranking in the search engines.
• SEO is marketing by understanding how search algorithms work and what human visitors might search.

If you plan to do some basic SEO, it is essential that you understand how search engines
work and which items are most important in SEO.

How Search Engine Works? 

Search engines perform several activities in order to deliver search results

• Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).

• Indexing  - is  the  process  of  creating  index  for  all  the  fetched  web  pages  and keeping  them  into  a  giant  database  from  where  it  can  later  be  retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

• Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.

• Calculating  Relevancy  - Since  it  is  likely  that  more  than  one  pages  contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

• Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of  times  per month.  When  you  see  changes  in  your  rankings  it  is  due  to  an  algorithmic shift or something else outside of your control.

Although  the  basic  principle  of  operation  of  all  search  engines  is  the  same,  the  minor differences between  their  relevancy  algorithms  lead  to  major  changes  in  results relevancy.