Thursday, 17 April 2014

SEO Website Domain

When you start thinking of doing a business through internet, first thing which
you  think  about  is  your  web  site  domain  name.  Before  you  choose  a  domain  name  you
should consider the followings

  • Who would be your target audience?
  • What you intend to sell to them. Is it a tangible item or just text content?
  • What will make your business idea unique or different than everything else that is already on the market?

Many people think it is important to have keywords in a domain. Keywords in the domain
name are usually important, but it usually can be done while keeping the domain  name
short, memorable, and free of hyphens.

Using keywords in your domain name give you a strong competitive advantage over your
competitors. Having your keywords in your domain name can increase click through rates
on search engine listings and paid ads as well as make it easier to Using your keywords
in get keyword rich descriptive inbound links.

Avoid buying long, and confusing domain names. May people separate the words in their
domain names using either  dashes or hyphen. In the past the domain name itself was a
significant ranking factor but now search engines have advanced it is not very significant
factor anymore.

Keep  two  to  three  words  in  your  domain name  it  will  be  more  memorable.  Some of  the
most  memorable  websites  do  a  great  job  of  branding  by  creating  their  own  word.  Few
examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...
You should be able to say it over the telephone once and the other person should know
how to spell it and they should be able to guess about what you sell.

Guru Mantra

Finally, you should be able to answer yourself for the following questions:

  • Why do you want to build your website? Why should people buy off your site and not from other site? What makes you different from others?
  • Who are your target audience and what you intend to sell to them?
  • List 5  -  10  websites  which you thing, they are they amazing.  Now think why  are they amazing?
  • Create 5 different domain names. Make at least 1 of them funny. Tell them to a half  dozen  people and  see which  ones  are  the  most  memorable. You  will  get more honest feedback if the people do not know you well.
  • Buy  your  domain  name  which  is  more  catchy,  memorable  and  relevant  to  your business.

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